Brand assets

Do

• Call the product Traceable, and the company that makes it Traceable Docs. "Traceable Docs Pty Ltd" is the legal entity.
• Where the product name stands alone in a public listing (a directory, an app store, an MCP registry), title it Traceable and name Traceable Docs as the publisher or author, so it is not mistaken for other products called Traceable.
• Leave clear space around the logo of at least the diameter of the solid dot in the mark, on every side.
• Use the default logo on light backgrounds, and the on-ink or on-ocean variants on dark ones.
• Prefer SVG wherever it is accepted. Use the PNG where it is not, for example in email or some slide tools.

Do not

• Recolour the logo, or set the wordmark in another colour or typeface.
• Stretch, squash, rotate or crop it, or add shadows, outlines or effects.
• Rearrange the mark and the wordmark, or put the logo on a background that makes either hard to read.

Typeface

The wordmark is set in Manrope Bold. The SVG files name the font rather than embedding it, so they render exactly where Manrope is installed and in a close sans-serif elsewhere. The PNG files have the typeface built in, so use a PNG wherever you cannot be sure Manrope is available.

Ocean

#2563EB

The mark, and the background of the on-ocean variants.

Ink

#0F172A

The wordmark, and the background of the on-ink variants.

Paper

#FFFFFF

The reversed variants, and the background of the on-paper ones.